(accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)
English: good will, goodwill
Less certain link between this word and this sense.
reputation, character, good will, goodwill, honor
English: good will, goodwill
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English: repute, reputation
Bahasa: reputasi
Less certain link between this word and this sense.
English: honor, honour
Bahasa: penghargaan, kehormatan, penghormatan, harga diri
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English: reputation, report
Bahasa: reputasi
Less certain link between this word and this sense.
English: character
Bahasa: budi pekerti
Less certain link between this word and this sense.